Privacy Policy



This privacy policy describes how Flooring 101, Inc. and its affiliates Flooring 101 process the personal
information of our website visitors and customers. It also describes the cookies we may use and send to your computer or
mobile device. Please note that this privacy policy is not an exclusive description of how Flooring 101 processes the
personal information of individuals.
If you use Flooring 101’s products or services, further information will be provided as part of the engagement process.

If you are an employee or worker of Flooring 101, the information about how we handle your personal information as an
employee is located on the Flooring 101 intranet and will have been notified to you. You can request a copy of the
information from your HR representative.

If you are prospective employee or job applicant of Flooring 101, we will provide you separately with information about
how we handle your personal information for recruitment purposes.

Types of Data We Collect

Personal information means information that allows someone to identify you (either directly or indirectly) or contact
you. The table below sets out the types of personal information that we may collect from you and how we collect it.

We collect personal information directly from the individual to whom it relates, except where that individual has
consented to Flooring 101 collecting the personal information from a third party or the law otherwise permits Flooring
101 to do so..


Context Types of Data and Purpose for Collection
Account Registration We may collect your name, payment, and contact information (including e-mail address, postal
address, telephone number and social media account login details) when you create an account.
Email Interconnectivity If you receive email from us, we may use certain tools to capture data related to when you
open our message or click on any links or banners it contains.
Feedback/Support If you provide us feedback or contact us for support, we will collect your name and e-mail
address and possibly other personal information, as well as any other content that you send to us in
order to reply.
Online Forms and Submissions We collect information you submit to us on our websites or through online forms to process
your requests, including name, postal address, e-mail address and phone number.
Order Placement We may collect your name, billing address, shipping address, e-mail address, phone number,
credit card number and bank details when you place an order.
Web logs We may collect information from you, including your browser type, operating system, Internet
Protocol (IP) address (a number that is automatically assigned to your computer when you use the
Internet), domain name, click-activity, referring website, and/or a date/time stamp for your visit. Web
logs may be used for things like monitoring website usage levels and diagnosing problems.
Device Information We may collect information about the device accessing the website such as MAC address,
device type, and device identifiers.
Cookies We may use cookies and clear GIFs. "Cookies" are small pieces of information that a website
sends to your device while you are viewing a website. We may use both session cookies (which expire once
you close your web browser) and persistent cookies (which stay on your device until you delete them).
Among other things, cookies allow us to provide you with a more interactive experience and track website
usage. Persistent cookies may be removed by following instructions provided by your browser. If you
choose to disable cookies some areas or features of our websites may not work properly.


In addition to the information that we collect from you directly, we may also receive additional relevant information
about you from other sources, including third parties, business partners, our affiliates, or publicly available sources.
We will take reasonable steps to ensure the personal information that we store is accurate, complete and up-to-date.

Use and Processing of Your Personal Information

We will only use your personal data when the law allows us to. In addition to the uses described above, most commonly,
we will use your personal information, and may share your personal data with other parties acting on our behalf, for one
or more of the following purposes:

  • To identify you when you visit our websites.
  • To provide the products, information, and services you request or that we think you may be interested in.
  • If you are a customer, to carry out our contract with you.
  • To improve and personalize your experience with us.
  • For order processing and to streamline your checkout and service process.
  • To conduct analytics and solve problems.
  • For internal administrative purposes, as well as to manage our relationship with you.
  • To assess and respond to a complaint you might make to us or feedback you might give us.
  • For market research purposes.
  • To conduct investigations of suspicious or harmful activity.

Information for Marketing Purposes

Where you have consented to us using your personal information for marketing purposes, we may use your information to
conduct marketing and data analysis or to send you updates and news concerning Flooring 101 and its business partners.

If at any time after you have consented to us using your information for marketing purposes and you wish us to stop
using your information for these purposes, please email us at

Sharing of Personal Information

In addition to the specific situations discussed elsewhere in this policy, we disclose personal information in
situations set out below. This will only take place in accordance with applicable law.

  • Affiliates and Acquisitions- We may share your personal information with our corporate
    affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under
    common control). If another company acquires our company, business, or our assets, we will also share your
    personal information with that company.
  • Other Disclosures with Your Consent- We may ask if you would like us to share your information
    with other unaffiliated third parties who are not described elsewhere in this policy.
    Other Disclosures without Your Consent - We may disclose personal information in response to subpoenas,
    warrants, or court orders, in connection with any legal or regulatory process, or to comply with relevant laws.
    We may also share your personal information in order to establish or exercise our rights, to defend against a
    legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud,
    safety of person or property, for audit purposes, or a violation of our policies.Service Providers - We may
    share your personal information with service providers. Among other things service providers may help us to
    administer our website, conduct surveys, mail communications, or provide technical support, data centre services
    or legal advice. These service providers may collect, store, analyze, or otherwise process information on our
    behalf.Sale of Personal Information - Other than set out above, we will not sell your personal information to others.

Your Choices

You can make the following choices regarding your personal information:

  • Changes to Your Personal Information-You may request that we rectify any inaccurate and/or
    incomplete personal information. If we disagree and believe the information to be accurate and complete, we will
    advise you and include a notation on the record that you dispute the information’s accuracy. Some of our
    websites allow you to modify or delete your account profile. Some personal information can also be changed by
    contacting us using the information in the “Contact Information” section below.
  • Deletion of Your Personal Information- Typically we retain your personal information for the
    period necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required
    or permitted by law. You may, however, request that we delete your personal information. All requests must be
    directed to the contact in the “Contact Information” section below. We may also decide to delete your data if we
    believe that the data is incomplete, inaccurate, or that our continued use and storage are contrary to our
    obligations to other individuals or third parties. When we delete personal information, it will be removed from
    our active database, but it may remain in archives where it is not practical or possible to delete it. In
    addition, we may keep your personal information as needed to comply with our legal obligations, resolve
    disputes, and/or enforce any of our agreements.
  • Revocation of Consent- If you revoke your consent for the processing of personal information
    then we may no longer be able to provide you certain services. In some cases we may limit or deny your request
    to revoke consent if the law permits or requires us to do so, if we are unable to adequately verify your
    identity, or if our processing is not based on your consent. Revocation of your consent will not affect the
    lawfulness of processing based on your previous consent.
  • Access to Your Personal information- - To the extent required by law, upon request, we will
    grant access to personal information that we hold about you. All requests must be directed to the contact in the
    “Contact Information” section.
  • Online Tracking- We do not currently recognize automated browser signals regarding tracking mechanisms, which may include “Do Not Track” instructions.Decline to Provide - You may choose not to provide some types of personal information to us. This choice may result in our websites or their functionality not working.
  • Object to Processing- You may, as permitted by law, request that we stop processing your
    personal information.
  • Complaints-Complaints can be sent to us using the “Contact Information” details below. Some
    jurisdictions may also allow you to complain to a data protection authority as well.

How We Protect Personal Information

Flooring 101 is committed to:

  • seeking to safeguard all personal information that you provide to us;
  • seeking to ensure that it remains confidential and secure; and
  • taking reasonable steps to ensure that personal privacy is respected.

All our data is stored in written or electronic form on our servers and computers and in various physical locations. We
maintain physical, electronic and procedural safeguards to protect your personal information from misuse, unauthorized
access or disclosure and loss or corruption by computer viruses and other sources of harm. We restrict access to
personal information to those staff members, joint venture partners, subsidiary companies and third parties who need to
know that information for the purposes set out in this privacy policy.

However, no method of transmission over the Internet, or method of electronic storage, is fully secure. While we use
reasonable efforts to protect your personal information from unauthorized access, use, or disclosure, we cannot
guarantee the security of your personal information. In the event that we are required by law to inform you of any
unauthorized access to your personal information we may notify you electronically, in writing, or by telephone, if
permitted to do so by law.

Our website permits you to create an account. When you do you will be prompted to create a password. You are responsible
for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account
by someone else that has obtained your password, whether or not such access or use has been authorized by you. You
should notify us of any unauthorized use of your password or account.

Retention of Personal Information

Your personal information will be retained for as long as it is necessary to carry out the purposes set out in this
privacy policy (unless longer retention is required by the applicable law). However, we will not retain any of your
personal information beyond this period and the retention of your personal information will be subject to periodic
review. We may keep an anonymized form of your personal information, which will no longer refer to you, for statistical
purposes without time limits, to the extent that we have a legitimate and lawful interest in doing so.

Cookies and Other Web Devices

Our website can send cookies to your web browser if your browser’s preferences allow it. Cookie settings can be
controlled in your Internet browser to automatically reject some forms of cookies. If you view our website without
changing your cookie settings, you are indicating you consent to receive all cookies from the website. If you do not
allow cookies, some features and functionality of our website may not operate as expected. We currently do not use
cookies for advertising purposes.

We may use Adobe Flash technology (including Flash Local Stored Objects “Flash LSOs”) that allow us to, among other
things, serve you with more tailored information, facilitate your ongoing access to and use of the website, and collect
and store information about your use of the website. Our website or emails may also use pixel tags, web beacons, clear
GIFs, or other similar technologies to measure the success of marketing campaigns, and compile statistics about usage
and response rates, and other purposes. Please address any additional questions or concerns about our cookie usage to
the “Contact Information” contained in this policy.


The following additional information relates to our privacy practices:

  • Minors- Our websites are not for individuals under age 18. Those individuals should not access
    the website or provide personal information to us.
  • Transmission of Data to Other Countries-Your personal information is processed in the United
    States and may be transferred to other countries outside the EU, where privacy laws may be less stringent than
    the laws in your country and where the government, courts, or law enforcement may be able to access your
    information. In particular, your personal data may be transferred throughout the Flooring 101 group and to our
    outsourced service providers located in the United States or abroad. By submitting your personal information to
    us you agree to the transfer, storage and processing of your information in the United States and other
    countries inside or outside the EU. We will, as required by applicable law, ensure that your privacy rights are
    adequately protected by appropriate technical, organization, contractual or other lawful means. Please contact
    us using the information in the “Contact Information” section below for a copy of the safeguards which we have
    put in place to protect your personal data and privacy rights.
  • Third Party Applications and Websites- We have no control over the privacy practices of
    websites or applications that we do not own, including websites to which our website provides hyperlinks.
  • Third Party Personal Information- Where you submit information on behalf of another person, you
    confirm that you have made that person aware of how we may collect, use and disclose their information, the
    reason you have provided it, how they can contact us, the terms of this policy and that they have consented to
    such collection, use and disclosure.
  • Contact Information- If you have any questions, comments, or complaints concerning our privacy
    practices please contact us at the appropriate address below. We will attempt, where practical, to respond to
    your requests and to provide you with additional privacy-related information.
    Flooring 1015835 Los Angeles AvenueSimi Valley, CA 93063 Attn: Compliance


  • Changes To This Privacy Policy -We may change our privacy policy and practices over time. To
    the extent that our policy changes in a material way, the policy that was in place at the time that you
    submitted personal information to us will generally govern that information.



Your Rights as a Consumer

As a consumer living in the state of California, you have the following rights:

  • The right to request disclosure of Flooring 101’s data collection and sales practices, including
    • The categories of personal information we have collected
    • The source of the information
    • The categories of personal information we disclose or sell to third parties if any
    • The categories of personal information we have collected
  • The right to request a copy of the specific personal information collected about you during the 12 months
    before your request
  • You may make such a request twice in a 12-month period
    • Flooring 101 is required to ask that you verify your information before fulfilling your request.
    • Flooring 101 will respond to your request within 45 days.
  • You may submit your request in writing to the following address:
    • ATTN: Information Requests
  • You may submit your request by phone by calling PHONE NEEDED
  • You have the right to have such information deleted from Flooring 101’s records
  • You have the right to request that your personal information not be sold to third parties
  • You have the right not to be discriminated against because you exercised any of the your consumer rights.